Postage is going up again. Keep calm and carry on.
In this post, Rich Boland will be taking a closer look at direct mail ROI and what it means for your marketing efforts Every year, Australia Post raises the…
Learn more Industry news
What the research keeps telling us about mail
From Rich Boland, Client Services, Precision Group What the research keeps telling us about mail Ask any client whether direct mail still works and you tend to get one…
Learn more
What new research on brand rituals means for print, mail and fulfilment
More insights you never asked for but wrote them anyway…Rich Boland, Client Services, Precision Group Every so often a piece of research lands that you weren’t looking for, and…
Learn more
The VMA’s Open Up to Mail research: what 5,000 Australians told us about the letterbox
Direct Mail Marketing #7 – from Rich Boland, Client Services, Precision Group What 5,000 Australians told us about the letterbox in 2025 The VMA’s Open Up to Mail research,…
Learn more
B2B direct mail: how to reach decision-makers when their inbox is a fortress
Direct Mail Marketing #8 – Rich Boland, Client Services, Precision Group B2B direct mail. How to reach decision-makers when their inbox is a fortress B2B sales leaders in 2026…
Learn more
Government mail in 2026: serving every constituent, not just the digitally connected
Direct Mail Marketing #9 – Rich Boland, Client Services, Precision Group. In this edition, we’ll discuss government direct mail Australia and its unique role. In fact, government direct mail Australia…
Learn more
Magazines and member newsletters in print: the loyalty channel marketers underestimate
Printing Services #10 – Rich Boland, Client Services, Precision Group. Magazines and member newsletters in print: the loyalty channel marketers underestimate, are playing an increasingly important role in print…
Learn more
Letterbox versus inbox: when unaddressed mail beats programmatic
Direct Mail Marketing #11 – Rich Boland, Client Services, Precision Group. Why unaddressed mail is looking newly competitive in 2026 How geo-precision, household reach and a privacy-first media environment…
Learn more
Charity mail in Australia: why fundraising packs still outperform digital appeals
Direct Mail Marketing #12 – Rich Boland, Client Services, Precision Group. Inside Australian charities, the conversation about whether direct mail is in the channel mix tends to play out…
Learn more
The trust dividend: why financial services should be sending more mail
By Rich Boland, Client Services, Precision Group. The trust dividend. Why financial services should send more mail Financial services lives or dies on trust, and 2026 is not the…
Learn more