From Rich Boland, Client Services, Precision Group The research The Research Agency (TRA) recently published Aussie Minds, a study of more than 2,000 Australians that argues demographics no longer…
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In this post, Rich Boland will be taking a closer look at direct mail ROI and what it means for your marketing efforts Every year, Australia Post raises the…
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From Rich Boland, Client Services, Precision Group What the research keeps telling us about mail Ask any client whether direct mail still works and you tend to get one…
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More insights you never asked for but wrote them anyway…Rich Boland, Client Services, Precision Group Every so often a piece of research lands that you weren’t looking for, and…
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Direct Mail Marketing #7 – from Rich Boland, Client Services, Precision Group What 5,000 Australians told us about the letterbox in 2025 The VMA’s Open Up to Mail research,…
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Direct Mail Marketing #8 – Rich Boland, Client Services, Precision Group B2B direct mail. How to reach decision-makers when their inbox is a fortress B2B sales leaders in 2026…
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Direct Mail Marketing #9 – Rich Boland, Client Services, Precision Group. In this edition, we’ll discuss government direct mail Australia and its unique role. In fact, government direct mail Australia…
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Printing Services #10 – Rich Boland, Client Services, Precision Group. Magazines and member newsletters in print: the loyalty channel marketers underestimate, are playing an increasingly important role in print…
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3PL Tips #11 – Rich Boland, Client Services, Precision Group. In this edition, we’ll be sharing a dimensional mail case study Australia professionals will find insightful. In fact, this…
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Direct Mail Marketing #11 – Rich Boland, Client Services, Precision Group. Why unaddressed mail is looking newly competitive in 2026 How geo-precision, household reach and a privacy-first media environment…
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