Seeing Eye Dogs, a division of Vision Australia exists to enhance the mobility and independence of people who are blind or low vision by providing Seeing Eye Dogs, mobility training and rehabilitation services.
The Petbarn Foundation has been a corporate supporter of the annual Seeing Eye Dogs Appeal since 2014.
Through its in-store promotions, Petbarn encourages its team members and customers to raise funds to help cover the cost of breeding, training and caring for Seeing Eye Dogs.
Ways that matter
At a glance
Our objective was to develop and despatch a campaign pack to every Petbarn store across Australia (225) prior to the commencement of the annual Petbarn Foundation Seeing Eye Dogs appeal. We had to create a pack that was engaging, informative, and visually appealing.
The pack needed to communicate the organisation’s gratitude to all Petbarn staff who solicited donations during July, to provide them with information and tips and to show them how their support helps to train pups and change the lives of people who are blind or have low vision.
The campaign target was $900,000.
Due to Petbarn staff member’s unprecedented enthusiasm and support for the annual appeal, it raised a record $1.35 million: $500,000 more than the previous year.
It also significantly strengthened the relationship between the organisation and this generous corporate partner and their team members.
