The Country Education Foundation (CEF) exists to provide support and opportunities to young people in rural and regional Australia, helping them overcome the unique challenges they face in accessing education, training, and employment.
Following the successful launch of the Boot Bash in 2024, CEF asked us to develop the next iteration of this peer-to-peer fundraising and awareness campaign. The 2025 goals were to scale the event, grow its visibility, deepen community engagement, and increase income.
Ways that matter
At a glance
With a tight turnaround and limited budget, the campaign needed to deliver big on a small budget. Beyond increasing fundraising revenue, the event also had a strong educational goal: to inform the public about the widening education gap for rural students and to highlight CEF’s role in addressing it.
Early feedback from partners and community stakeholders showed strong engagement and excitement around the refreshed campaign approach. The cohesive campaign, created in tandem with Clover Marketing, was well received, successfully educated people on the barriers rural students face when accessing education, and drove donations.
“Working with Precision Group, Clover Marketing and EzyRaise was a game changer for our organisation. Their strategic expertise helped us refine our vision for the Boot Bash campaign, while their beautifully designed collateral and digital assets elevated our brand to a whole new level. The fundraising page they developed was not only seamless and user friendly but will also be instrumental in helping us drive our fundraising goals. Their team were professional, innovative, and truly invested in our success. We couldn’t have asked for better a partner!”
Wendy Mason
CEO, Country Education Foundation of Australia
