What's new from us
In praise of Green Tape
An article about sustainable green printing you never asked for but we wrote it anyway – Rich Boland, Client Services, Precision Group This is a blog article about…
Postage is going up again. Keep calm and carry on.
In this post, Rich Boland will be taking a closer look at direct mail ROI and what it means for your marketing efforts Every year, Australia Post raises the…
What the research keeps telling us about mail
From Rich Boland, Client Services, Precision Group What the research keeps telling us about mail Ask any client whether direct mail still works and you tend to get one…
What new research on brand rituals means for print, mail and fulfilment
More insights you never asked for but wrote them anyway…Rich Boland, Client Services, Precision Group Every so often a piece of research lands that you weren’t looking for, and…
The VMA’s Open Up to Mail research: what 5,000 Australians told us about the letterbox
Direct Mail Marketing #7 – from Rich Boland, Client Services, Precision Group What 5,000 Australians told us about the letterbox in 2025 The VMA’s Open Up to Mail research,…
B2B direct mail: how to reach decision-makers when their inbox is a fortress
Direct Mail Marketing #8 – Rich Boland, Client Services, Precision Group B2B direct mail. How to reach decision-makers when their inbox is a fortress B2B sales leaders in 2026…
Government mail in 2026: serving every constituent, not just the digitally connected
Direct Mail Marketing #9 – Rich Boland, Client Services, Precision Group. In this edition, we’ll discuss government direct mail Australia and its unique role. In fact, government direct mail Australia…
Magazines and member newsletters in print: the loyalty channel marketers underestimate
Printing Services #10 – Rich Boland, Client Services, Precision Group. Magazines and member newsletters in print: the loyalty channel marketers underestimate, are playing an increasingly important role in print…
Dimensional mail that landed: how a fundraising pack reached every Petbarn store in Australia
3PL Tips #11 – Rich Boland, Client Services, Precision Group. In this edition, we’ll be sharing a dimensional mail case study Australia professionals will find insightful. In fact, this…
Letterbox versus inbox: when unaddressed mail beats programmatic
Direct Mail Marketing #11 – Rich Boland, Client Services, Precision Group. Why unaddressed mail is looking newly competitive in 2026 How geo-precision, household reach and a privacy-first media environment…
Charity mail in Australia: why fundraising packs still outperform digital appeals
Direct Mail Marketing #12 – Rich Boland, Client Services, Precision Group. Inside Australian charities, the conversation about whether direct mail is in the channel mix tends to play out…
The trust dividend: why financial services should be sending more mail
By Rich Boland, Client Services, Precision Group. The trust dividend. Why financial services should send more mail Financial services lives or dies on trust, and 2026 is not the…
Why digital natives still want a letter – the 18-34 mail paradox
By Rich Boland, Client Services, Precision Group. Why digital natives still want a letter There is an enduring assumption inside marketing teams that direct mail belongs to older Australians,…
Mail in 2026: What Australians actually do when an envelope hits the letterbox
By Rich Boland, Client Services, Precision Group. What Australians actually do when an envelope hits the letterbox The evidence on direct mail engagement, and why it deserves a second…
When paper did the persuading. Lessons on paper stocks and direct mail from the agency days
The butterfly, the shirt and what paper taught me about direct mail By Rich Boland There’s a particular kind of weirdness that lives inside a direct marketing agency. The good…
Corporate Printing Melbourne: Why Print and Mail Should Come From the Same Partner
By Precision Group Industry Insights – Printing Services Melbourne Some manage corporate printing and direct mail as separate supply chain relationships. A printer for production. A mailhouse for addressing,…
Paper, Stock, and Finish: The Print Decisions Melbourne Marketers and Designers Get Wrong
By Precision Group – Printing Services Melbourne Most design briefs spend significant time on layout, colour, and typography. Paper and finishing are often an afterthought — a decision made…
Print on Demand vs Print in Advance: A Framework for Melbourne Marketing Teams
By Rich Boland, Client Services, Precision Group – Printing Services Melbourne If you’re looking for expert solutions in print on demand Melbourne businesses can rely on, you’ve come to the…
Colour Printing Melbourne: Why Accuracy Is Harder Than You Think and How We Get It Right
By Rich Boland, Client Services, Precision Group – Printing Services Melbourne Every designer who has held a printed piece next to their screen and felt their stomach drop understands…
Trade Printing Melbourne: What Fellow Printers Should Know About Subcontracting to Precision Group
By Rich Boland, Client Services, Precision Group – Printing Services Melbourne If you run a print business in Melbourne or Victoria, you already know the problem. A client comes…
The Hidden Cost of Getting Commercial Printing Wrong (And How to Avoid It)
By Precision Group – Printing Services Melbourne Most commercial printing cost conversations focus on the quote — cost per thousand, paper grade, finishing, delivery. What’s rarely factored in is…
Sustainable Green Print Certification: What Level 3 Means for Melbourne Brands
By Rich Boland, Client Services, Precision Group – Printing Services Melbourne Discover the benefits of sustainable printing in Melbourne and how it can make a positive impact. Sustainability claims…
Variable Data Printing Melbourne: The Campaign Upgrade Most Brands Haven’t Made Yet
By Rich Boland, Client Services, Precision Group – Printing Services Melbourne Most direct mail campaigns are built, first and foremost, around a single insight: the audience. A carefully segmented…
Offset Printing Melbourne: When It Wins and When It Doesn’t
By Rich Boland, Client Services, Precision Group – Printing Services A practical guide for Melbourne marketing and production teams choosing the right process for high-volume commercial print There’s a…
Custom Packaging and Kitting: Adding Value Beyond Basic Fulfilment
Custom packaging and kitting can lift AOV, retention, and brand perception — if fulfilment can execute reliably. Learn workflows, costs, and what to ask.
The Role of Technology in Modern 3PL Operations (What Matters, What to Ask)
Modern 3PLs run on tech: WMS, barcoding, integrations, automation, dashboards, and carrier tools. Learn what matters and what to ask before you sign.
How to Scale Your eCommerce Business with a 3PL (Without Breaking Fulfilment)
Scaling eCommerce? A 3PL helps you grow without fulfilment chaos — better SLAs, lower errors, scalable space, integrations, and peak readiness.
B2B vs B2C Fulfilment: Understanding the Differences (and Why It Matters for Your 3PL)
B2B and B2C fulfilment require different systems, SLAs, packaging, and reporting. Learn the key differences and how to choose a 3PL that handles both.
Five Signs Your Business Has Outgrown In-House Fulfilment (and What to Do Next)
If fulfilment is slowing growth, these 5 signs show you’ve outgrown in-house logistics. Includes a next-step checklist and ROI triggers for 3PL.
A Complete Guide to 3PL Onboarding: What to Expect (and How to Make It Painless)
A step-by-step guide to 3PL onboarding: timelines, data needed, integrations, stock transfer, testing, go-live, and common pitfalls to avoid.
The 3PL business case: building an ROI finance will sign off
Lower fulfilment costs with a 3PL: reduce labour, storage, errors, freight, and returns. Includes a simple ROI framework you can take to finance.
What to Look for When Choosing a 3PL Partner in Melbourne
Choosing a 3PL in Melbourne? Use this checklist to assess location, systems, accuracy, scalability, reporting, and service — before you sign.
Are We Actually Listening? The Question Every Client-Focused Business Needs to Ask
By Rich Boland, Client Services, Precision Group. Are We Actually Listening? My mum told me more than once that I had two ears and one mouth for a reason.…
Does Direct Mail Marketing Still Work in Australia? | Precision Group
Direct Mail Marketing How To #4 – Rich Boland, Client Services, Precision Group In this article, we explore the key question: Does Direct Mail Marketing Still Work in Australia? To…
Precision Group: From Mailhouse to Marketing Group. Our Story
By Richard Boland, Client Services, Precision Group Have you got a cuppa? Then settle in, because this one’s 12oz worth. If you’ve known Precision Group for a while, you’ll…
Print Folding & Finishing: When to Hold and When to Fold according to Anthony
By Anthony Davis, Customer Experience Lead. This article explores Print Folding & Finishing: When to Hold and When to Fold, offering insights for both print professionals and clients. Most…
Think, Say, Do: Why Execution Beats Ideas Every Time
By Rich Boland, Client Services, Precision Group Ask any room of marketing or business professionals what separates a great company from an average one, and most will say: better…
Most Organisations Don’t Need More Ideas. They Need Better Filters.
By Richard Boland. In this article, we will explore The Power of Three: Better Filters for Smarter Decisions and why it matters. Why Three Works And Why Two Always…
Why One Marketing Framework Is Never Enough
By Richard Boland. In this article, we’ll explore why one marketing framework is never enough and why Precision Group recommends a broader approach. Why One Marketing Framework Is Never…
A Coffee Chat with Cory Hall: From Mailhouse to Multi-Division Precision
We asked Terri Sheahan our Head of Copy from the Precision Fundraising team could she ask Cory about how Precision came to be the next time they met up. In…
Printing Through My Eyes
By Greg Sullings, General Manager – Offset Division, Precision Group (now retired). Words of wisdom from Greg Sullings on how to experience the magic of printing Firstly, I…
The people behind accurate carbon and compliance reporting
Why sustainability is a people problem first, and a technology problem second How Precision Group’s ESG and IT teams work as one and why that is the real reason behind…
5 Phishing Red Flags Every Employee Should Know to Protect Your Business
Cyber security threats don’t always begin with a hacker breaking into your systems. More often, they start with something deceptively simple: an email. There are 5 Phishing Red Flags Every…
In-House vs. Outsourced 3PL: Why Your Logistics Should Be in Expert Hands
Managing logistics efficiently is critical for any business, whether you’re a retailer, manufacturer, or e-commerce brand. As companies grow, they often face a pivotal decision: should logistics be handled…
How to Choose the Right 3PL Partner
By Rich Boland, Client Services, Precision Group The right third-party logistics (3PL) partner can make or break your supply chain operations, so it’s crucial that you choose wisely. If…
How Direct Mail Marketing Can Boost Your ROI
By Rich Boland, Client Services, Precision Group Why direct mail still belongs in your marketing mix How a physical channel can lift ROI, boost brand recall and complement your…
Harnessing the Power of Print: A Hyper-Personalised Approach to Marketing
By Rich Boland, Client Services, Precision Group. In this article, we’ll explore Harnessing the Power of Print: A Hyper-Personalised Approach to Marketing and how it can transform your business…














































