The Currumbin Wildlife Hospital (part of The National Trust of Australia Queensland) provides much-needed veterinary services to native wildlife as a free community service.
Over the 2024/25 holiday season, Clover Marketing (digital agency of The Precision Group) was tasked to help the team at Currumbin Wildlife Hospital get prepared for new koala patients. The donations would fund special medicine, medical treatment, and rehabilitation so that koalas can be returned to their families in the wild.
Ways that matter
At a glance
To execute a campaign test for Australia and the United States, with the goal to secure $7000 in donations and generate regular giving leads.
The campaign was incredibly successful, surpassing the $7k goal with a total of $14,695 raised, as well as gaining 11 new regular givers.
Clover developed in-park posters with QR codes, personalised printed cards, organic and paid social media content, multiple landing pages, implemented a personalised email marketing strategy for Australian and US audiences, and segmented audiences.
