Guardhouse is a Software as a Service (SaaS) security rostering platform, providing services to Australian and UK security service organisations. Guardhouse approached Clover Marketing with a need to expand their brand awareness within the security management sector.
Ways that matter
At a glance
Guardhouse originally approached us to help increase their brand awareness, generate leads, and position Guardhouse as an industry leader. We quickly identified that a full strategic approach was the best way forward, including eDMs, organic social media content, lead generation campaigns, and paid advertising.
We developed and executed a cohesive eDM and social media strategy that positioned Guardhouse as a leader in the industry and provided valuable, informative content via social media and blogs. One of the lead-generation tactics that was very successful was a paid ad campaign, featuring a pre-recorded webinar with Guardhouse co-founder Jack Alpe.
On Instagram, followers increased by 247%, and impressions and click-throughs increased by over 100%. On Facebook, both followers and impressions increased by over 100%.
“Clover Marketing has been instrumental in helping us refine and position our brand and identity. They truly understand Guardhouse and the key solutions we offer, which enables them to create highly relevant and effective content. The quality of their work is outstanding, and their team is a pleasure to collaborate with. We couldn’t be happier with the results!”
Jack Alpe, Co-Founder
