Precision Fundraising and Clover Marketing were asked to design a brand identity and digital experience for a new community fundraising event: Vision Australia’s Santa Fun Run. The event challenges participants to jog or walk the 3.8km track around the iconic Tan Track at the Royal Botanical Garden in Melbourne. The event aims to spread Christmas spirit while raising funds for children’s services at Vision Australia.
Vision Australia Seeing Eye Dogs is the only national breeder, trainer and provider of dog guides. Seeing Eye Dogs help people who are blind or have low vision to live a more active and independent life, giving them the confidence to move more freely through the community.
Ways that matter
At a glance
Develop a brand identity communicates the festive nature of the event and sits cohesively with the Vision Australia branding.
Taking the brand identity created our digital team infused the web pages with a joyful, aesthetic by using hand-drawn illustrations for icons and visual elements. Afterall the fundraising audience would be families with children.
Header designs moved away from rigid boxes and plain circles to be more playful, and we updated the header fonts to match – only maintaining the original sans-serif font on the body text for legibility. Most importantly, we refined the overall design to be easier on the eyes, taking into consideration the users who will likely be accessing Vision Australia’s website.
We moved away from the corporate looking event and injected a healthy amount of Christmas spirit and fun. It was a very well supported event and it was important to refresh it for supporters and donors many of whom brought along their Seeing Eye Dogs.
” Working with Clover on the redesign of our Santa Fun Run website has been a great collaborative experience. They managed to strike the perfect balance between brand recognition and festive playfulness, while also adhering to our strict accessibility requirements for low vision users. The little Christmas illustrations really elevated the design!
It’s great to have a website that has its own personality and is far more mobile-friendly. We’re now tracking at about 150% of where we were this time last year. Looking forward to working on the next campaign with the team!”
Clare Grant
Community Fundraising &
Corporate Development Manager
Vision Australia
