Lifewise NZ is an Auckland-based community social development organisation. The “”Big Sleepout”” (BSO) is their annual fundraiser and awareness campaign focused on tackling homelessness, where participants including businesses, entrepreneurs and community leaders spend a night sleeping rough to raise money and highlight the issue. After a 5-year hiatus, the BSO returned for 2025.
The Lifewise NZ team approached Clover Marketing (digital agency of The Precision Group) with a need to create a fresh look and feel, messaging, and collateral for the BSO 2025.
Ways that matter
At a glance
Create a cohesive digital marketing campaign for both donors and C-Suite executive participants.
Refresh the messaging and collateral from the last Big Sleepout in 2019.
Clover created, built, and deployed a series of eDMs to two audiences – general donors, and the C-Suite executives being asked to participate. These eDMs were sent out over a 3-month period, encompassing the lead up to the BSO, the event itself, and after. They created several landing pages on the donation site Raisely, as well as paid Meta ads targeting donors.
The results to date have been outstanding, with 70 participants, 2100+ donors acquired, and more than $175,000 raised for Lifewise NZ.
Results
“Huge shout out and ngā mihi to Clover Marketing, who has helped us do all the technical support, do our website pages, and absolutely do all the promotion for The Big Sleepout 2025. We really appreciate you and thank you for all your help.”
Haehaetu Barrett, CEO Lifewise
