Legacy is an iconic Australian charity that was established in 1923 and founded on a promise made from one digger to another – to “look after the missus and the kids.”
Legacy Brisbane supports 4,380 family members of fallen and injured veterans across South-East, Central and Western Queensland.
Ways that matter
At a glance
Clover Marketing was required to create a digital lead-generation campaign for Legacy Brisbane’s ANZAC 2024 Appeal. The goal was to generate fresh leads and secure donations with two separate concepts, utilising paid Meta ads, email marketing, and organic social media.
We achieved a massive 1,686 leads over the four months the campaign ran, resulting in a total cost-per-lead of $1.66 ($2.78 less than the average CPL for nonprofits using Meta ads).
Both digital downloads were well-received, with a total of 2,122 downloads and 100% positive sentiment in response to the campaign.
The client has been thrilled with the results, and is confident that many of these high quality leads can be turned into donors – ensuring Legacy Brisbane can continue to Keep The Promise for years to come.
“Thank you Clover for helping to connect Legacy with a new audience so that we can continue to keep a over 100-year-old promise to veterans’ families.”
Kelly Burmster
Head of Fundraising,
Marketing and Communications
