The Country Education Foundation (CEF) exists to provide support and opportunities to young people in rural and regional Australia. Helping them overcome the unique challenges they face in accessing
education, training, and employment.
We were contacted by CEF to help with their Boot Bash campaign, an annual event aimed at educating people on the gap between rural and metro students’ access to education, and raising funds.
Ways that matter
At a glance
The Clover team worked with Precision Fundraising to ensure the campaign was consistent across both the physical and digital assets – not only in look and feel but, more importantly, in voice and experience.
Clover was tasked with creating organic social media posts, paid social ads, eDMs, a donation page, and other digital collateral to support the Boot Bash for 2025.
The design of the Boot Bash campaign was guided by Precision Fundraising, who created the direct mail part of this campaign. Working together, our designers and copywriters ensured the look of the assets and the language was consistent across both the physical and digital assets.
The result was a cohesive campaign that targeted CEF’s key audiences, educated people on the barriers rural students face when accessing education, and drove donations.
“Working with Precision Group, Clover Marketing and EzyRaise was a game changer for our organisation. Their strategic expertise helped us refine our vision for the Boot Bash campaign, while their beautifully designed collateral and digital assets elevated our brand to a whole new level. The fundraising page they developed was not only seamless and user friendly but will also be instrumental in helping us drive our fundraising goals. Their team were professional, innovative, and truly invested in our success. We couldn’t have asked for better a partner!”
Wendy Mason
CEO, Country Education Foundation of Australia
