The Australian Foodservice Advocacy Body (AFAB) is a prominent organisation in the foodservice industry, dedicated to representing producers, manufacturers, and distributors.
AFAB approached Clover Marketing (digital agency of The Precision Group) with the need to establish a robust brand identity and position themselves as thought leaders in the foodservice industry.
Ways that matter
At a glance
Enhance their online reputation to attract more members through channels beyond traditional face-to-face interactions.
Establish a strong brand identity that positioned AFAB as thought-leaders in the foodservice industry.
Clover Marketing deployed a multifaceted strategy encompassing various digital marketing channels. This included managing AFAB’s social media presence, implementing targeted email marketing campaigns, and overseeing their event management, ticketing, and registration processes.
Through Clover’s efforts, AFAB sold out all of their industry events, and saw increases of 38% in Instagram followers, 170% in Facebook followers, and an average email click-through of 29%.
“Working with the Clover Marketing team has been a great experience! Their dedication and passion for foodservice is exemplified by their strong customer focus and attentiveness to the specific needs of our organisation. We look forward to a long lasting and prosperous relationship. Their knowledge of the foodservice industry is evident in their approach to marketing. We are confident that they will be a valuable and long-term partner. Thanks, Clover Marketing!”
Tony Green, CEO
Australian Foodservice Advocacy
