UNICEF is one of the world’s largest children’s charities, working to protect and improve the lives of vulnerable children in over 190 countries.
UNICEF Australia appointed the Precision Group as their printer and mailing house for their Individual Giving fundraising campaigns. Chosen for our technology stack, optimisation skills and customer service. Working with the Retention and Marketing teams we introduced automated data processing and production for their weekly and monthly subscription campaigns: The Wiggles Brave Little Books and Paddington’s Postcards. Automation was also applied to the direct mail fulfilment of UNICEF Australia’s Inspired Gifts.
Ways that matter
At a glance
We had several objectives for UNICEF:
Optimise the data and production process for the weekly subscription campaigns
Create a flexible automated system for receiving and fulfilling Inspired Gifts from UNICEF Australia
Improve the cost effectiveness and timeliness of the subscription campaigns
The result of this work was a reduction in costs for the client by 25%, giving back funds to UNICEF so they can continue with their great work. We also implemented an automated system that can work on file uploads and API too.
