Seeing Eye Dogs, a division of Vision Australia, exists to enhance the mobility and independence of people who are blind or low vision by providing Seeing Eye Dogs, mobility training and rehabilitation services.
The Petbarn Foundation has been a corporate supporter of the annual Seeing Eye Dogs Appeal since 2014.
Through its in-store promotions, Petbarn encourages its team members and customers to raise funds to help cover the cost of breeding, training and caring for Seeing Eye Dogs.
We were asked to build upon the success of the previous years activity where all 225 Petbarn stores raised over $1.35m in donations
Ways that matter
At a glance
Building on the success of the previous year, develop and despatch another Campaign Pack to every Petbarn store across Australia (225) prior to the annual Petbarn Foundation Seeing Eye Dogs appeal.
Create a pack that would be more engaging, and more visually appealing that the previous years successful campaign.
The pack would need to communicate the organisation’s gratitude to all Petbarn staff who solicit donations during July, to provide them with information and tips and to show them how their support helps to train pups and change the lives of people who are blind or have low vision.
“…the Vision Australia boxes were a huge hit! The team were stoked to open up and see the thank you notes, gifts and of course the chocolates!
Please pass on thanks to the entire Vision Australia Team and we can’t wait to see the donations start flowing through from Monday Morning!”
Pet Barn Regional Manager
