UNICEF is one of the world’s largest children’s charities, working to protect and improve the lives of vulnerable children in over 190 countries. The team at UNICEF Australia appointed Precision Group as their printer and mailing house for their Individual Giving fundraising campaigns, choosing us for our technology stack, optimisation skills, and customer service.
Ways that matter
At a glance
Our goal was to take existing weekly and monthly subscription campaigns, ‘The Wiggles Brave Little Books‘ and ‘Paddington’s Postcards‘ and optimise them across all production and financial measures while ensuring a proactive client service model.
In the end we achieved:
A secure data transfer of PII immediately that was fully tested and operational within 1 week of transition
A cost saving of 25% on print and personalisation costs, giving back funds to UNICEF so they can continue with their great work
The creation of automated personalisation, printing, mailhouse and fulfilment for all weekly and monthly campaigns
Created a system that can receive data and undertake all printing and mailing work and lodge with Australia Post the same day, particularly useful for Event and Emergency Response activity
