Luxe Packaging for Yarra Valley Chocolaterie

Client
Yarra Valley Chocolaterie & Ice Creamery
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Overview

We believe that perfect packaging is essential, for it sets the stage for the tasting experience. When the presentation is impeccable, the anticipation heightens, and the chocolate tastes even more exquisite.

Like our client Yarra Valley Chocolaterie, we hold ourselves to the highest standards, knowing that true luxury is appreciated by all the senses.

Yarra Valley Chocolaterie single origin chocolate bars are crafted from cocoa beans sourced from a single geographic region, such as Madagascar, Ecuador, or Venezuela. Each region imparts unique flavors and characteristics to the chocolate due to differences in soil, climate, and cocoa bean varieties.

The packaging has been crafted to reflect the artisanal nature of the single origin masterpiece it surrounds. And the Chocolaterie has visitors from across the world with one thing in common – great taste.

objectives

Our goal was to create packaging for Yarra Valley Chocolaterie’s chocolate bars with an opulent and smooth finish that mirrored the refined quality of their single origin products.

RESULTS

Precision Group designed and printed 57,000 chocolate boxes by 8 different versions in the range.

The production of the packaging was complex and challenging, but like all good things, it was worth it. The 310gsm Artboard sheet was fully covered in a UmaPET gold metalised polyester film. Using a 5 colour process – CMYK and white, the Artboard was printed in one pass, meticulously handled to ensure no smudging or scratches to the metallic surface.

As the old adage goes, we buy and consume with our eyes first. This packaging exemplifies that principle, ensuring that the first impression is one of sheer excitement. It elevates the chocolate inside, making the experience of unboxing and tasting an unforgettable one.